• The Wolverine Group

The Wolverine Group

CONTACT NAME
Mary Clare Gumbleton, President & CEO  [email protected]

WEBSITE
CLASSIFICATION
Woman-owned, Small Business
CORE COMPETENCIES
  • Domestic and Foreign Media Analysis
  • Cultural and Linguistic Expertise
  • Social media strategies
  • Web 2.0 Communications Initiatives
  • Web Design & Optimization
  • Audience Assessment and Targeting
  • Open Source Intelligence
  • Measures of Effectiveness in Messaging
  • Fusion Analysis
  • Grassroots Communication
  • Strategic Communications
  • Military Information Operations
  • Event Planning &Management
  • Performance-Based Operations
  • Strategic Planning
  • Program Management Services

Areas of expertise:

  • Military Information Operations
  • Military Information Support Operations/PSYOP
  • Social media strategies – monitoring, MOE, engagement
  • State of the art data gathering, correlation and analysis for strategic decision-making
  • Multi-lingual and multi-cultural expertise
  • Open Source Intelligence
  • Fusion analysis
NAICS CODES
  • 519130
  • 519190
  • 541430
  • 541519
  • 541611
  • 541618
  • 541690
  • 541810
  • 541820
  • 541830
  • 541840
  • 541850
  • 541860
  • 541870
  • 541890
  • 541930
  • 541990
  • 561110
ABOUT

The Wolverine Group is a woman-owned small business offering a unique blend of experience assisting government, military, political, and private sector organizations. By combining techniques honed while providing strategic communications and policy support to the Federal Government; managing international and political communications campaigns; overseeing corporate marketing and public relations activities, and developing military information operations plans, TWG is able to provide a remarkably sophisticated level of information awareness, macro and micro targeting techniques, sharing and response. We use state-of-the-art technology for data discovery, collection, and analysis of any data type and in any language.

TWG provides analysts and SME that possess social, cultural, and geo-political expertise in specific foreign cultures and regions, as well as skill in collecting open source intelligence in any language (including English, Arabic, Farsi, Urdu, French, Russian, and Chinese). We provide the tools that create a perspective that both inspire meaningful analysis and that changes with new information and time.  Using real-time data, analysts deliver insights into online relationships between authors, sites, topics of discussion, and areas of interest that intersect across different sites and authors. Our Internet exploitation capability combines bleeding-edge technology with analysts and communicators who know their way around the foreign language social media and Internet environment. Our analysts/communicators monitor, measure, and engage in social media using technology that allows us to exploit the entire Internet space we are interested in (hundreds of thousands of sites). It allows us to produce Intel analysis (with some level of forecasting), as well as plan, measure, and execute strategic communications/IO campaigns in the social media space. This allows us to effect change – move the needle – because we are targeted in our efforts and measure our results. Furthermore, we take our analysis beyond social media and correlate multiple distinct but complementary data types (social, file sharing, location, news, database, commerce, etc.) across dozens of languages and thousands of websites, including native language forums, Twitter, Facebook, other social media sites (V Kontakte, Orkut, RenRen, etc.) allowing for more comprehensive awareness, and a more nuanced, deeper understanding of the topic at hand.

CLIENTS
  • National Defense University
  • US Central Command
  • Chairman of the Joint Chiefs, Public Affairs Office
  • Creative MedConnect – retail home health care products
  • Vertical Knowledge